Display Banners

Reasons to buy display banners on our websites

Create

• Attract interest with a clear call to action for your brand or campaign message. 
• Extend the reach of your Search campaign with your creative treatment 

Attract 

• The student is ready to engage with your offering, they can find out more or apply for a course.
• Each click leads back to your pages

Measure

• Our websites employ leading measurement tools to capture and track user actions
• Ad blockers are bypassed

Our display advertising offers a excellent way to engage directly with our user audience. 

We offer three styles of display banner, and the placement of each determines the volume of impressions and clicks that can be achieved.

The Leaderboard banner is a horizontal design that sits at the top of the page. Our standard size is 728 x 90px. Leaderboard banners appear on every page of the websites.

This is ideal for promotion of 'campus wide' open days or masters scholarships by a university. We give this banner a Corporate title because it should present the brand values of an institution rather than individual subjects or courses.

The Showcase banner is a horizontal design that sits just below the fold, and also at the foot of the page. It can also show on subject listing pages repeated at regular intervals. Our standard size is 728 x 90px.

Showcase banners work well at subject level, or for specific scholarship opportunities because they repeat their message at regular intervals among the individual search listings on both sites.

The Run of Site MPU is a standard 300 x 250px block, and this is located in the first third of the page. These are shown across the websites on the main listings pages. The shape of the MPU means it has great impact on mobile devices.

Subject and Location targeting

We offer MPU’s that are designated for our MBA and Online content pages, and for specific Subjects according to university preference. Our most popular Subject MPU’s include Business & Economics, Bio and Life Sciences, Engineering etc.

We can also provide Seasonal MPU’s, designed to promote campaigns around periods of enrolment, Autumn and January.

All display banners served on mobile devices are MPU’s, so we require both versions for each campaign (Leaderboard + MPU, and Showcase + MPU) when we accept a booking.

We can apply location targeting to display banners, so that you can request a campaign is served to specific regions. This is dependent on the user IP address, so if they are using a VPN to mask their location then it will not function accurately. 

The process does not rely upon any third party cookies, so users identity is anonymized. Moreover our display banners are not subject to Ad Blocking browsers because they are embedded within our website architecture.

Banner specifications

• Desktop banners 
  Leaderboard and Showcase = 728 x 90px: Animated, continuously rotating GIF. Ideal file size no greater than 150Kb
• Run of Site, Online, MBA, Subject MPU's – Animated, continuously rotating GIF 300 x 250px. Ideal file size no greater than 150Kb
• Mobile banners 300 x 250px (MPU) 

For each booking we need a single, shared destination URL to your website landing page. 

Banner frequency

• Leaderboard = A maximum of 7 banners scheduled at the same time
• Showcase = A maximum of 5 banners scheduled at the same time
• All MPU's = A maximum of 2 banners scheduled at the same time