University Hub Package

Reasons to book a University Hub Package

Create

• Present the unique features of your university using a group of pages to reinforce your brand.
• Have an 'always on' message - ensuring long term connection with our user audience.

Attract

• The student is reminded of the reasons why your university can meet their needs and aspirations.
• The pages offer plenty of interaction points with your content.

Measure

• The Hub offers a series of assets, so over time the quality of student interaction can be assessed alongside campaign-led tactical bookings.

A University Hub Package is a suite of listing pages to position your university. The annual Hub Package has a duration of 12 months across both websites, and consists of:-

• Individual profile pages (one for masters level and one PhD level)
• Two corporate Study Opportunities to show all year: one masters, one PhD
• All your masters courses, listed on Masters Compare
• News, student, staff and alumni stories related to postgraduate study
• Videos curated by the university team aimed at a masters or research audience

What does a University Hub include?

Profile pages that present the university according to the level of study.

A Masters level profile introduces the specific details of the university taught masters experience.

A PhD/Research level profile introduces the specialist expertise offered by your university, with the opportunities to make discoveries and new knowledge that is world ranked.

You can present your institution's heritage, location and facilities. You can show the range of programmes, your facilities and services, and the future potential of a completed masters course.

Most importantly you can show how student experience is blended into the day to day life of the postgraduate student, and the range of opportunities that are open to try.

Your team can maintain your course listings either by contacting us, or by access to the Self Service tool, so any urgent changes to your portfolio can be made quickly.

Example Profile listings

Swansea University PGT Profile page

Swansea University PGR Profile page

Page specifications

Word length is set at 5,000. Keep paragraphs short and focus on reinforcing your core messages

Supply a hero image of the campus or school/department, and up to up to four additional images to represent different features or services within the organisation. The spec is 16:9 ratio,  1000px by 560px. JPG or PNG no larger than 1Mb

Include tracking links to your website sections, such as: - 

• University Postgraduate Main Page,
• PG course search,
• PGR study opportunities,
• Download Prospectus,
• A landing page where PG open events are promoted,

If you use a CRM system for enquiry management please supply a tracked link to that landing page

For advice on tone please ask about our free style guide which shares examples of best practice.